October 21, 2016

How Companies Track Your Habits

With the advancement in technology and extensive use of it, nothing is private anymore. Today, people are required to submit their data, information and even sensitive materials for companies and organizations to attend to them. They argue that this helps in delivering quick services and protect people. However, most organizations use these materials to get more customers and even control them for their benefits.


The idea of giving necessary documents to companies has also brought about cybercrimes such as identity theft.  Research done by the University of Washington stated that over 20,000 people have been hacked, or their identity has been used for the wrong purpose. People have lost money from fraudsters and hackers who claim to be customer service attendant. The research also stated that most affected people are between the ages of 35 to 70 years (Claypoole & Payton, 2012, p. 19).  The reason is that a high number of this people have little knowledge on how to protect and safeguard their privacy online.

Organizations and businesses are using social media such as LinkedIn, Facebook, Whatsapp, Twitter among others to exploit and get enough data from people. Privacy of most people is affected online. Unlike the olden days, it takes a few minutes for someone to share something private through these sites. The media has also taken the lead in unleashing confidential issues that should have stayed private. Sometimes these personal issues get to the public due to friend or family hatred or political reasons (Bocij, 2006, p. 44).

In conclusion, people privacy will continue to be affected in one way or another unless businesses and organizations take action (Swift, 2013, p. 104).  Companies should respect every individual and know what is private and what is not. Companies should safeguard customer’s privacy by implementing strict cyber security rules and systems.


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