Three Hugely beneficial forms of advertising and marketing
Ever since the global financial crisis and recession back in 2007, it’s pretty safe to say that times have been pretty tough for businesses, especially slightly smaller ones looking to go head to head with giant corporations and supermarket chains. You’re probably sick to the back teeth of having words such as credit crunch, recession, financial crisis etc, used in every other sentence and we wouldn’t blame you in the slightest. Whether politicians are to blame, greedy bankers with a skewed vision of how the world works, the general public, or perhaps a combination of all of the above, one thing’s for sure, and that is that pointing fingers and blaming people is unfortunately not going to change things. The only thing that will change things is getting our heads down and knuckling down to get some hard work put in. We know that the cost of living is seemingly increasing every single year, yet incomes and wages are not, which means that ensuring our businesses succeed is absolutely vital. If you’re looking to take your business to the next level and rake in some serious profit in the process, then marketing and advertising should be at the top of your agenda, which is why we’ll be looking at three hugely beneficial examples of marketing and advertising for businesses right now.
Business cards – Business cards are a perfect example of the old saying: “if it ain’t broke, don’t fix it”. Business cards have been used for decades upon decades now, and are still extremely popular and beneficial in the business world. Business cards are cheap to create and get printed off, and are hugely beneficial for marketing, advertising, and networking opportunities. If you’re heading to business meetings, hand out business cards to anybody that will take them. Staple one or two to invoices you send out, stick them on bulletin boards in shops, gyms, community centres, and schools. The more people that see your card or have possession of your card, will have your website address, and your contact info, which means they will be far more likely to use your business.
Printing on mugs – Notice on adverts how more and more companies and products are now offering promotional cuddly toys and items with their products? Well, the reason for this is because promotional items work incredibly well from a business standpoint. Take printing on mugs for example: We all love a cup of tea or coffee, and we all have our favourite mugs that spend more time in the sink than in the cupboard. Well, if you choose the right mug for your promotions, generally a big mug, then you have a fantastic form of marketing. Printing on mugs allows you to have contact details and your company name and logo on the mug, and you can then sell them, offer them free, or use them for special promotions. They’re like billboards that people can drink out of.
SEO – SEO, or Search Engine Optimisation, is one of the best forms of advertising you can get, if you do it right. SEO will recognise certain keywords, tags, and phrases, and will help bump you further up in the search engine rankings online. The closer to the top of the first page of results you can get, the better. Many companies now specialise in SEO and it certainly must not be overlooked.